A recent SupermarketNews article reported that three sizable supermarket chains are enhancing their e-commerce offerings.
Albertsons is offering an introductory special in the Dallas-Fort Worth area for a program that involves a strategic partnership with Tom Thumb. Shoppers will receive $10 off and free delivery for the first order placed online or via a Tom Thumb delivery app, with orders arriving at households within one-hour delivery windows.
Supervalu also announced that the company has been testing three e-commerce providers at its retail banners in separate markets, and that home delivery and click-and-collect options will be available by the end of the year in 25% of retail stores, which is about 50 stores.
Harris Teeter also announced plans to expand its e-commerce offerings through grocery delivery service Shipt to the Charlotte, N.C. metro area.
Charlotte customers who sign up for an annual membership with Shipt prior to the launch on Oct. 26 will receive $25 off their first order. According to the article, Shipt membership costs $99 per year for unlimited deliveries; delivery is free on all orders over $35.
It seems the trend toward online shopping is continuing to grow. While the vast majority of grocery shopping still takes place in stores, industry experts predict this pattern may change during the next decades.
Data provided by Statista indicate that this year approximately five-percent of U.S. consumers prefer shopping for groceries online. The total U.S. online grocery sales amounted to about 7 billion U.S. dollars in 2015 and are expected to rise to 18 billion U.S. dollars by 2020.