A recent Reuters article focused on “low cost” grocery leaders, noting that the German grocery chain Aldi Inc is trying to outdo the world’s biggest retailer (Walmart).
Aldi currently boasts 1,600 U.S. stores, but only accounts for about 1.5 % of the U.S. market. A company spokesperson referenced in the article says Aldi is growing at 15% per year and plans to open 400 new locations by the end of next year; he also said Aldi’s prices are 21 % lower than its lowest-priced competitors.
Walmart, on the other hand, currently controls about 22 % of the market and its U.S. sales are estimated to grow about 2 % this year, according to analysts; and, of course, Amazon continues to grow Amazon Fresh while feverishly testing brick-and-mortar stores.
At the same time, in a race based on customer satisfaction and shopping experience, MediaPost reported the results of a Top Grocer’s survey done by Market Force, a market research company based in Louisville, Colorado. Their customer loyalty index is based on responses from some 12,700 consumers, the article said, and the top slots were awarded to:
- Wegmans and Publix (tie for 1st)
- Trader Joe’s
Ironically, Walmart came in last in the Market Force survey… which makes one realize that price does not necessarily guarantee customer loyalty.