Continuing the “supermarket shopping experience” discussion from our previous post, a recent SupermarketNews article reported that it was aslso the theme at Supermarket Sense, a food retail training conference that recently wrapped up just outside Atlanta.
“In today’s competitive environment, supermarkets can’t just sell food… they have to sell an experience,” the article said.
Sessions on saving the center store, reinventing the perimeter, tapping restaurant trends to drive supermarket sales and designing and merchandising delightful in-store spaces reflected grocers’ need to remain competitive amid unprecedented industry change.
Two data points offer a view of the challenges:
- Online grocery sales in the U.S. grew 11% annually from 2011-2016, according to IBISWorld’s market research report. It’s now a $12 billion-a-year business.
- Meanwhile, supermarket trip frequency decreased by 19 trips a year, on average, during that same period, according to global research firm Nielsen.
The solution, industry experts say, is engaging supermarket customers with an in-store experience that beats shopping online — or anywhere else!
Read the full article…