An AMG Strategic Advisors report defines “Center Store” as: Packaged Food, Beverages, Health & Beauty Care, General Merchandise, and Home Care.
Industry insiders say that center store sales have declined over the past several years.
However, a recent SupermarketNews article shares some interesting perspectives on this issue; and while the piece acknowledges the fact that growing center store sales is difficult, it also suggests a simple approach to solving the problem.
The article quoted Scott Lewis, VP, operations, at Harmon City Inc. , who said, “The answer [to growing center store sales…] is focusing on the shopper experience.”
“One benefit of being an independent grocer is the ability to react quickly to new consumers and trends. It’s hard to go to Amazon and browse for a new product — but it’s easy to do in a store. We try to create a treasure hunt in our stores where you’re going to find something new in those center store aisles. That’s what people are looking for in their shopping experience.”
The article also suggests pairing like products with their fresh counterparts as another method for enhancing the shopping experience and, in so doing, growing center store sales.