Supermarket Shopping “Off the Wall!”

Welcome to the world of shopping walls!

According to a recent article in SupermarketNews, since February Philadelphia-area commuters have been able to do their food shopping while waiting for the train!

Peapodthe Ahold-owned home-delivery service and proponents of virtual
shopping,
 began plastering giant ads at various commuter
locations in and around Philadelphia. To take advantage of the service, commuters first
needed to download the Peapod app onto their smart-phone using a QR code on the ad. Their phones
could then scan the barcodes of the featured products.  

“You
could order today for tomorrow morning,” said Elana Margolis, a spokesperson
for Peapod. 

As noted in last week’s post, consumer behaviors are
constantly changing… and it will be interesting to see how supermarkets will
react!