“Shifting consumer lifestyles and habits are creating new challenges for food retailers,” says Topco in a recently released e-book.
The book goes on to suggest that supermarkets must successfully improve efficiencies and reallocate indirect spend monies to areas that will yield the highest returns for their needs in the face of today’s rewritten grocery industry landscape.
The authors list the following five trends with the greatest potential to affect your profits:
1 Experiential shopping
2 In-store restaurants
3 Digital marketing
4 Online grocery shopping
5 Gourmet, organic, and sustainably-sourced foods