A recent SupermarketNews article reported that Wegmans is launching an e-commerce partnership with Instacart , which will enable online shopping and delivery at Wegmans Food Markets in select cities.
According to the article, the service will be available in Northern Virginia and Maryland, and will allow customers to order from Wegmans online and have their groceries delivered to them in as little as one hour.
A Wegmans spokesperson was quoted in the article as saying “it was offering the service to meet customer demand for time.”
This perspective is common as, in an effort to respond to consumer demand and competitive pressure, numerous food retailers have been striving to provide online offerings.
We expect the trend to continue as supermarket chains find new and innovative ways of maintaining customer loyalty.