Innovation at Hy-Vee Reduces Food Waste

Iowa-based Hy-Vee Inc. is piloting an innovative mobile shopping app that will reduce food waste, according to a recent SupermarketNews article.

The app is called Flashfood and is designed to let shoppers browse and buy food items nearing their “best before” date at significantly reduced prices. It was developed by a Toronto company of the same name.

“At Hy-Vee, we know it’s important that we do our part as grocers to reduce food waste,” said Jessica Ringena, Vice President of Innovation and Business Development.

Read the full article…