Schnucks Leverages Tech to Improve the Shopping Experience

A recent SupermarketNews article reported that St. Louis-based Schnucks has responded to customer feedback to help shoppers save time and more easily identify foods that are aligned with their dietary preferences.

The article quotes Schnucks Vice President of Marketing Ted Schnuck, “We heard our customers saying that they’re time-starved and also hungry for more health and wellness information. These new Schnucks Rewards features will make customers’ experiences in our stores more convenient and take the guesswork out of nutritional planning by placing wellness information right at their fingertips.”

The app shopping list organizes customers’ lists according to the layout of their designated Schnucks store and also makes it easier to identify pricing information. In addition, the wellness guide enables customers to see nutritional information and labels (i.e., heart smart or gluten-free, etc.), and indicates which products have been approved by various USDA programs.

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