The Shopping “Experience” at Walmart?

For some time now, retailers of all types have been using their imaginations in an effort to provide a memorable and pleasant shopping experience as they do their collective best to ward-off the allure of on-line shopping.

A good example of this was shared in a recent SupermarketNews article, which reported that Walmart has introduced “Walmart Drive-In,” a movie theater experience for families created in partnership with the Tribeca Film Festival. The “drive-ins” will make their world premiere on August 14 in the parking lots of 160 Walmart stores across the country, and will be free.

The article goes on to explain the current plan for the outdoor cinemas, which will run from August 14 through October 21 with 320 showings of popular, family-friendly movies.

Read the full article…