Necessity & invention

As the saying goes, “Necessity is the mother of invention.”

A good example involves the impact COVID has had on product sampling, a long-standing practice in supermarkets that came to a screeching halt due to concerns about safety.

“While some retailers and shoppers may be dipping back into onsite product sampling, the ongoing uncertainty about COVID-19 and the continual emergence of variants have put a proverbial crimp in plans to fully bring it back,” said Senior Editor Lynn Petrak in a recent Progressive Grocer article.

The good news is that digital product sampling platform Sampler has stepped in to bridge the gap through a newly-formed partnership with grocery wholesale distributor UNFI to send product samples right to consumers’ homes.

Users can create an account on the Sampler platform and identify preferred products, and then UNFI handles the delivery.

“UNFI sells over 275,000 unique products from thousands of national, regional and local suppliers,” explained company President Chris Testa. “Working with Sampler, we can help deliver a solution for brands wanting to generate greater trial and consumer awareness for their products.”

Another good example of improving the customer experience through innovation and resiliency!