Order lunch from the supermarket?

A recent SupermarketNews article announced Instacart is helping supermarkets better compete with restaurants with the rollout of Ready Meals, a new prepared meal ordering and delivery service for grocery stores.

According to the article, chains such as Publix Super Markets, Kroger and Ahold Delhaize USA’s Giant, Food Lion, Hannaford, Stop & Shop and Martin’s are offering customers the service via the Instacart app’s Ready Meals Hub, a new in-app destination for prepared foods.

Deliveries are made to homes or offices in as soon as 30 minutes, Instacart said.

Another good example of supermarkets finding innovative ways to provide a better customer experience!