Will “Pay by Palm” Be the Next Thing?

A recent Progressive Grocer article reported that Austin Texas has become the first region outside the Seattle area where Whole Foods Market is offering Amazon One’s palm recognition service as a payment option.

In order to facilitate an easier and potentially faster check-out process, this new technology enables customers who have enrolled in the program to simply come to the checkout counter or point of sale, hover their hand over the Amazon One device for about a second or so, and the card linked to their palm will be charged for their purchase.

According to the article, “enrollment in the Amazon One service takes less than a minute, which involves linking credit/debit card info and creating palm signatures for one or both palms.”

The piece goes on to explain that a palm signature is created when a customer holds their palm over the Amazon One device, allowing the technology to evaluate multiple aspects of the palm. With no two palms alike, vision technology analyzes all aspects to select the most distinct identifiers on a palm to create a unique palm signature.”

Another example of emerging technology that can improve the grocery shopping experience.