While New Year predictions are typically made closer to year-end, The Kroger Company recently shared their insights as reported in a Food Business News article.
They first named eating styles as a trend, citing the various diets and lifestyles consumers are adopting in pursuit of improved health and wellness.
“More consumers are purchasing better-for-you products and subscribing to different eating styles, from vegetarian to flexitarian to keto and paleo,” Kroger said in the article.
Gut-healthy foods is another trend expected to explode in the new year, the article said. Kroger expects to see the development of organic kombucha in flavors such as blueberry ginger and raspberry hibiscus, organic apple cider vinegar, Greek yogurt and probiotic low-fat milk, noting that consumers are seeking foods that support self-care and healthy immune systems.
Consumer demand for low sugar and natural sweeteners also is forecast to drive product development next year, and the article cited research that indicated nearly half of consumers say they want to eat less sugar.
Plant-based foods will continue to gain traction in 2019 as well, Kroger says, as more consumers opt to reduce meat and dairy intake.