All posts by pdonehue

Kroger Predicts Food Trends for 2019

While New Year predictions are typically made closer to year-end, The Kroger Company recently shared their insights as reported in a Food Business News article.

They first named eating styles as a trend, citing the various diets and lifestyles consumers are adopting in pursuit of improved health and wellness.

“More consumers are purchasing better-for-you products and subscribing to different eating styles, from vegetarian to flexitarian to keto and paleo,” Kroger said in the article.

Gut-healthy foods is another trend expected to explode in the new year, the article said. Kroger expects to see the development of organic kombucha in flavors such as blueberry ginger and raspberry hibiscus, organic apple cider vinegar, Greek yogurt and probiotic low-fat milk, noting that  consumers are seeking foods that support self-care and healthy immune systems.

Consumer demand for low sugar and natural sweeteners also is forecast to drive product development next year, and the article cited research that indicated nearly half of consumers say they want to eat less sugar.

Plant-based foods will continue to gain traction in 2019 as well, Kroger says, as more consumers opt to reduce meat and dairy intake.

 

Walmart Setting the Pace for Online Grocery?

Our previous post indicated that Amazon was the clear leader in online grocery shopping. However, a recent SupermarketNews article said that “Walmart’s heavy investment in e-commerce is paying off, and the retail giant could top Amazon in online grocery market share by the end of this year.”

The data was based on a Deutsche Bank Securities report, which said Walmart  had been shifting focus and growth strategies in the direction of e-commerce, and that the chain has plans to bring online grocery delivery to 100 metropolitan areas — covering 40% of U.S. households — by the end of 2018 through its own services and third-party providers.

Read the full article…

Amazon Leader in Online Grocery Shopping

A recent SupermarketNews article states that Amazon has maintained a dominant position in online grocery retail.

The piece referenced a Brick Meets Click’s May 2018 consumer survey, which found that Amazon captured 30% of U.S. online grocery spending.

The data also showed supermarkets can still grow their online market share, noting that shoppers still visit brick-and-mortar locations more frequently than they place online orders.

The study polled 4,855 adults who do grocery shopping for the household.

Read the full article…

Surprising Data About Online Shopping Preferences

Several of our posts have referenced prevailing supermarket shopping trends indicating the increasing popularity of online grocery shopping.

However, the vast majority of Americans are not following-suit according to a new Gallup poll.

The results of the poll were reported in a recent SupermarketNews article. Of 1,033 U.S. adults surveyed, 84% said they never order groceries online and 89% never order meal kits.

The piece goes on to suggest that people who have ordered online do so with less frequency than one might expect, and that the likelihood of shopping online or buying meal kits is strongest with younger shoppers.

Read the full article…

Kroeger Introduces Kroger Ship

The trend toward on-line grocery shopping continues, as The Kroger Co. has introduced a new service that will compete directly with Amazon, Walmart and on-line grocery delivery providers like Instacart and Shipt according to a recent SupermarketNews article.

Kroger Ship, a direct-to-customer e-commerce platform that enables consumers to order from a selection of groceries on-line and have them delivered to their home is now being tested in four markets: Cincinnati; Houston; Louisville, Ky.; and Nashville, Tenn.

On-line shoppers can select from 4,500 Kroger own-brand products as well as more than 50,000 center store groceries and household essentials.

Home delivery via Kroger Ship is free for orders over $35 and costs $4.99 for smaller orders.

Read the full article…

Forbes Was Right: 4 Ways Your Grocery Store Might Change this Year

This past December Forbes published an article suggesting we should expect to see more changes at the grocery store this year as the industry adapts to various competitive pressures and emerging shopping habits.

“The last year has been a trying one for supermarkets that face not only changing technology and consumer demands but heightened competition on price,” the article said.

The article predicted four key trends for 2018, which were:

  1. More online shopping options
  2. Mobile payment acceptance
  3. Meal kits
  4. In-store drinking and dining

At the half-way-or-so point, it seems these predictions are on track. And clearly all four predictions focus on improving processes as well as customer service and the shopping experience!

Guess we can all stay-tuned to see if these trends continue…

 

More Curb-side Pick-up at Target

In a recent SupermarketNews article, Target announced it has added Drive Up curbside pickup service to 200 more stores in the Midwest.

The article went on to report that due to the expansion, more than 800 Target stores in 25 states now offer Drive Up service for online purchases of groceries, household essential items and other products, and plans are in the works to add additional locations next month.

Another example of consumer preferences impact on supermarket and retail decision-making!

Read the full article…

Improving Online Grocery Shopping

According to a recent posting and discussion on LinkedIn, supermarket chain Kroger is exploring driverless grocery delivery.

Kroger plans to partner with an electrical start-up Nuro to test delivering groceries without drivers in a pilot program later this year. Nuro’s first vehicle is designed to move goods, not people the write-up noted.

Certainly the trend among retailers has been to make online grocery shopping cheaper and easier. For example, Walmart recently partnered with Postmates to expand its online grocery delivery service.

Wonder what will be next?

Read more…

Better Supermarket Customer Service Yields Greater Revenue & Loyalty

A recent Progressive Grocer’s article shared data from a new report from by KPMG LLP,  which found that companies providing “the best personal, individualized experiences to customers” see higher revenue growth and improved brand standing and loyalty.

The “2018 U.S. Customer Experience Excellence Analysis” also ranked the top consumer “champion” brands according to customer experience delivered.

Among those that consumers ranked highest for customer service delivery were:

  • H-E-B
  • Publix
  • Wegmans
  • Amazon
  • Hy-Vee

Read the full article…