The trend toward on-line grocery shopping continues, as The Kroger Co. has introduced a new service that will compete directly with Amazon, Walmart and on-line grocery delivery providers like Instacart and Shipt according to a recent SupermarketNews article.
Kroger Ship, a direct-to-customer e-commerce platform that enables consumers to order from a selection of groceries on-line and have them delivered to their home is now being tested in four markets: Cincinnati; Houston; Louisville, Ky.; and Nashville, Tenn.
On-line shoppers can select from 4,500 Kroger own-brand products as well as more than 50,000 center store groceries and household essentials.
Home delivery via Kroger Ship is free for orders over $35 and costs $4.99 for smaller orders.
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