Category Archives: Grocery shopping trends

Kroger Predicts Food Trends for 2019

While New Year predictions are typically made closer to year-end, The Kroger Company recently shared their insights as reported in a Food Business News article.

They first named eating styles as a trend, citing the various diets and lifestyles consumers are adopting in pursuit of improved health and wellness.

“More consumers are purchasing better-for-you products and subscribing to different eating styles, from vegetarian to flexitarian to keto and paleo,” Kroger said in the article.

Gut-healthy foods is another trend expected to explode in the new year, the article said. Kroger expects to see the development of organic kombucha in flavors such as blueberry ginger and raspberry hibiscus, organic apple cider vinegar, Greek yogurt and probiotic low-fat milk, noting that  consumers are seeking foods that support self-care and healthy immune systems.

Consumer demand for low sugar and natural sweeteners also is forecast to drive product development next year, and the article cited research that indicated nearly half of consumers say they want to eat less sugar.

Plant-based foods will continue to gain traction in 2019 as well, Kroger says, as more consumers opt to reduce meat and dairy intake.

 

Walmart Setting the Pace for Online Grocery?

Our previous post indicated that Amazon was the clear leader in online grocery shopping. However, a recent SupermarketNews article said that “Walmart’s heavy investment in e-commerce is paying off, and the retail giant could top Amazon in online grocery market share by the end of this year.”

The data was based on a Deutsche Bank Securities report, which said Walmart  had been shifting focus and growth strategies in the direction of e-commerce, and that the chain has plans to bring online grocery delivery to 100 metropolitan areas — covering 40% of U.S. households — by the end of 2018 through its own services and third-party providers.

Read the full article…

Amazon Leader in Online Grocery Shopping

A recent SupermarketNews article states that Amazon has maintained a dominant position in online grocery retail.

The piece referenced a Brick Meets Click’s May 2018 consumer survey, which found that Amazon captured 30% of U.S. online grocery spending.

The data also showed supermarkets can still grow their online market share, noting that shoppers still visit brick-and-mortar locations more frequently than they place online orders.

The study polled 4,855 adults who do grocery shopping for the household.

Read the full article…

Kroeger Introduces Kroger Ship

The trend toward on-line grocery shopping continues, as The Kroger Co. has introduced a new service that will compete directly with Amazon, Walmart and on-line grocery delivery providers like Instacart and Shipt according to a recent SupermarketNews article.

Kroger Ship, a direct-to-customer e-commerce platform that enables consumers to order from a selection of groceries on-line and have them delivered to their home is now being tested in four markets: Cincinnati; Houston; Louisville, Ky.; and Nashville, Tenn.

On-line shoppers can select from 4,500 Kroger own-brand products as well as more than 50,000 center store groceries and household essentials.

Home delivery via Kroger Ship is free for orders over $35 and costs $4.99 for smaller orders.

Read the full article…

Employee Engagement at Hy-Vee

According to a recent SupermarketNews article, Hy-Vee Inc. has introduced a benefits program for part-time employees.

Calling the move a “first of its kind in the retail industry,” the Midwestern grocer said the program offers 11 benefit options to its more than 58,000 part-time staff ages 19 and older. Spouses and dependents also are covered by the plan, whose options include:

  • Health
  • Dental
  • Vision
  • Short-term disability
  • Accident and critical illness coverage
  • Hospital indemnity
  • Group  and individual life and disability insurance
  • Auto, homeowner and renter insurance
  • Pet insurance

Read the full article… 

“Smart” Supermarkets!

According to an article published on LInkedIn, Wal-Mart recently opened its first “smart store” supermarket in Xin’an Wu Road, Bao’an District, Shenzhen.

We first read about the “smart supermarket” concept in a piece published by AgThentic, a sustainability and innovation consulting firm focusing on the food industry. In a 2016 article, they referenced the increasing popularity of online grocery shopping and click-and-collect services, and predicted the model was set to change how consumers “will do their weekly shop.”

The article went on to say, “Incorporating predictive technologies into the online shopping experience will allow consumers to access discounts on their favorite brands or re-order the same essential items each week without having to individually add them to a cart. These features have huge implications for convenience… By using data collected from your previous purchases, retailers can understand what you buy and how often you buy it, and send you friendly reminders when you’re running low. Say goodbye to the days of getting halfway home and realizing you forgot to buy toothpaste.”

In addition to helping consumers shop with ease, these same practices are also beneficial to supermarkets as they look to manage inventory and reduce food waste. “Consumers expect to see an overstocked display of cosmetically attractive produce,” the article said.  “To compensate, supermarkets throw out up to 40% of food before it even reaches store shelves.”

AgThentic predicted  retailers of the future will use consumer data to understand how to market and sell ‘unattractive’ or ‘imperfect’ produce, citing examples in Australia that are already doing so.

Read the full article…

6 Food Trends for 2018

According to a recent article by fooddive.com, some of last year’s food trends such as healthy ingredients, complex flavor profiles and environmentally sustainable offerings will once again shape the food industry this year.

Their “top 6” predictions with respect to consumer demand this year are:

  1. Botanicals: Plants and flowers are springing up in food and beverage items as more consumers become interested in their potential healing properties.
  2. Transparency: Shoppers will continue to grow more interested in where their food comes from and how it was handled along the supply chain.
  3. Ethnic cuisine: Spicy flavors do well in the U.S., and many shoppers are exploring beyond basic hot sauces as food makers highlight more authentic, ethnic flavors.
  4. Science-based foods: A few futuristic products are already in stores and restaurants, and more will soon be on the way as companies work to develop and scale up state-of-the-art foods to meet the public’s growing appetite for these innovations.
  5. Sustainability: This trend has moved beyond merely producing food in an environmentally conscious ways and selling it in recyclable packaging.
  6. Indulgence foods: Comfort foods containing butter, lard and other fats and oils will be back in style.

Read the full article…

Kroger in the News Again: New Technology You Might Love!

According to a recent Business Insider article, Kroger is once again taking a bold step forward in trying to enhance the customer shopping experience by “rolling out a new technology to nearly 200 stores,that could change grocery shopping as we know it.”

This new development, which is called Kroger Edge, will be installed on store shelves in place of paper price tags, and will digitally display pricing and nutritional information, and even show video ads and coupons for various products.

The technology will enable the chain to instantly change prices and activate promotions across its stores, thus freeing up employees who would otherwise change prices by hand.

In the future, the technology will communicate with customers’ smartphones to help them complete their shopping lists.

Kroger Opens Culinary Innovation Center – Improving CX!

A recent SupermarketNews article reported that The Kroger Co. opened a Culinary Innovation Center, which includes a commercial kitchen with multiple cooking stations, spaces and capabilities, along with technology that allows video streaming of educational sessions to Kroger associates across the country.

The renovations to the two-story brick building in downtown Cincinnati totaled $2.5 million, the article said.

“Kroger’s new Culinary Innovation Center is an exciting state-of-the-art test kitchen and education center,” said Daniel Hammer, vice president of culinary development and new business at Kroger.

“As we focus on redefining the customer experience and developing talent through food inspiration and uplift, as outlined in Restock Kroger, this R&D lab will allow us to accelerate product development for Our Brands, produce new recipes for Prep + Pared Meal Kits, explore new restaurant concepts, host food tastings and focus groups, and increase our associates’ culinary knowledge.”

Read the full article…