For the retailer, the beauty of click and collect online is that no delivery is required. In Loblaw’s case, the customers pick up their grocery order at a drive thru lane at the supermarket.
Other retailers use a depot where customers can pick up their orders. Many potential online ordering customers worry about the produce that a store associate might pick for their order.
Interestingly, customers can specify the condition of an item in their order — for instance, “green bananas.”
Best of all for the consumers, Loblaw’s is only charging $3 to $5 for the service. In click and collect online, Loblaw’s has anticipated the reasons why customers might be reluctant to use the service….and planned for them. Sounds like a winner.