Progressive Grocers reported, this week, that they will be moderating a webcast during which representatives from Price Chopper, Raley’s, and SpartanNash will discuss digital marketing strategies.
The announcement goes on to explain that, “today’s grocers face the challenge of adapting to new and emerging digital technologies with an infrastructure and processes that were developed before smartphones became ubiquitous.”
The webcast will explore the various ways in which mobile and digital technologies are transforming the food retailing landscape. Topics will include organizational functions, shopper engagement, consumer perspectives on digital shopping, and how to best develop insights relative to shopping experiences.
Several of our posts have focused on digital shopping and social media marketing, and it will certainly be interesting to review a summary of the event, which is scheduled for mid-June; or, if you’re able, possibly to attend the webcast!
Additional information can be found on the PG Website.