A December 5th SupermarketNews article shared insights on the latest — and potentially most disruptive — development from Amazon: Amazon Go.
This new convenience store concept will offer consumers grocery essentials, convenience items and prepared foods-to-go without requiring them to check out.
The 1,800-square-foot test store, located in Seattle, is currently open to Amazon employees using the store in a beta test. It will open to the public early in 2017, the Seattle-based retailer said.
According to the article, these new stores will use proprietary technology allowing shoppers to take items from shelves and simply walk out with them to be billed later — “…a potentially big step toward meeting shopper demand for convenience while relieving Amazon the burden of costly fulfillment as it pursues a greater impact on food retailing.”
“Our Just Walk Out technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart,” the company said in a release. “When you’re done shopping, you can just leave the store. Shortly after, we’ll charge your Amazon account and send you a receipt.”
Amazon Go — reportedly known inside the company as “Project X” — has been the topic of considerable speculation in recent months. Recent reports said the company was eyeing the potential to add as many as 2,000 such stores in the coming decade following a test period in major markets before 2018.
Wow! We didn’t see this one coming, but it is certainly a good example of customer-driven decision-making! And as some in the industry are wondering, might this be then next big “game changer?”