A recent SupermarketNews article shared some interesting perspectives from Acosta Sales & Marketing, the sales and marketing powerhouse behind most of the trusted brands seen in stores every day.
The article listed the top priorities on which supermarkets should focus next year, based on various surveys and emerging trends.
The top five recommendations:
1. Integrate health and wellness: Educate shoppers in-store and digitally to help them make smart food choices. Also consider how any in-store dietitians, pharmacies or other services in the wellness category can benefit customers during a single shopping trip.
2. Prepared foods: Expect the trend of ready-to-eat meals to grow further as shoppers look for convenient, but quality, meal solutions. Retailers should provide nutritious options in this category, as well as more diverse types of meals.
3. Digital fusion: The digital retail experience now goes beyond just coupons with the concept of the endless aisle. At-home delivery options make shopping convenient, and retailers should leverage apps so consumers can meal plan and take inventory of their kitchens.
4. Localize: Shoppers want to feel a connection to their store and localizing your offerings andmessages can help them form a bond. A supermarket should be broadly appealing, yet reflective of its community.
5. Signature departments: Select a few particular categories to zero in on and amplify those areas to differentiate your retail offerings. If you think your customers will gravitate toward a robust pet section, for example, focus on diversifying your product offerings in this space versus an aisle they’re less likely to visit.