Is There a Supermarket that Wants to Earn My Business & Loyalty? Volume 2 – I might have spent more if…

On Saturday afternoon, I needed a few items at the grocery store.  It was a hot humid day and the coolness of the store was refreshing!  First stop was the deli counter.  The line at the deli looked like people were waiting in line for Santa so I picked a number and went on to produce, visually keeping track of my number.  At this store, the produce department is right near the deli.    The produce was outstanding—beautifully displayed and bountiful—luscious strawberries, so many kinds of apples (Pink Ladies are a King family favorite!), salad supplies, fresh herbs, red, orange and yellow peppers, and cantaloupe.

 

I was done in produce and my deli number was still 5 away, so I walked away, figuring I would pick up the items at the local corner store later.  I then headed for the meat department, looking for teriyaki sirloin tips.  I needed eight, but saw only 4 in the display bowl, so I asked the butcher if he had more.  He did and went to get them.  While I was waiting, I checked out the specialty meat display case and watched several butchers working on cutting various pieces of meat.  One item in the display case grabbed my interest—turkey cheddar burgers.  Hmmm.  They were oversize and I could see little chunks of cheddar in the burgers.  I asked one of the butchers, if he’d ever tried them. Unfortunately, he hadn’t…and neither had three of the other butchers working behind the counter!  So, I passed.  Next time I go to the store, maybe I’ll ask again.  Depending on the answer, I might even buy a few to try them out!

 

$187.13 and 53 minutes after I entered the store (I did see a friend and chatted with her for a minute or two), I’m on my way. 


See you on my next adventure! 

Is There a Supermarket that Wants to Earn My Business & Loyalty?

Welcome to my blog.

Between shopping for my family, for the office, for charitable donations and for the entertaining that we do, I estimate that I spend in excess of $20,000 per year at grocery stores.  There are other places I visit more frequently (and spend a lot less at!)—whether it’s a a favorite restaurant, hardware store, country club, the dry cleaner—at which people know me, call me by name, greet me warmly or at least with a smile or a look of recognition that says that they welcome my business.  Not so in the grocery store….why? 

I understand that supermarkets are big business, and I see that many of them spend millions of dollars on loyalty programs.  Are these programs successful?  Are they spending money on the right things?  Could they change the way they do business and get real customer loyalty without the “loyalty programs”?   Am I viewed as a commodity by the grocery store?  Am I the only one this happens to?  I’m generally a fairly low-maintenance person, don’t draw attention to myself, and am not looking to be the big “I AM”!  I am looking for what I regard as basic customer service….

Within a five mile radius of my home, I have eight shopping options for groceries.

For a variety of reasons, I don’t shop at all of them.  I don’t grocery shop at 4 -5 of them at all.  I shop primarily at one of them and occasionally at two other stores.  Someone could earn my business and my loyalty by making me feel like they valued my business.  I wonder if you have other customer s like me.  If you do, then for customers like me, you don’t need to spend millions of dollars on a loyalty program, just act like you appreciate my business or learn my name.

More adventures to come…