Tag Archives: 2021 food shopping trends

Albertson Companies Leveraging Tech to Engage Customers

A recent SupermarketNews article reported that Albertsons Companies, operators of over 2,200 supermarkets, has launched a consumer loyalty and shopper rewards program using the app Fetch Rewards. The new program’s goal is to increase customer engagement levels and to extend the reach of its customer rewards.

The app will enable Albertsons to extend exclusive, individualized offers from its family of stores.

The article quoted Usman Humayun, vice president of digital marketing at Albertsons, who said, “We’re constantly looking at innovative and relevant ways to engage with our customers, and after seeing such strong results, we decided to expand the Fetch Rewards pilot to additional stores. This relationship is a win-win for our company and for our customers who use Fetch to earn rewards on grocery, retail and restaurant purchases.”

This is another good example of how retailers can leverage technology to provide greater levels of customer interaction and value. If our research and experience are on target, the fact that this type of program allows for “individualized” messaging and marketing will significantly increase its impact.

Read the full article…

Post COVID Supermarket Expectations

After a year of record-setting sales in the grocery industry due to the pandemic retailers are anticipating those once-in-a-lifetime numbers to normalize somewhat in 2021 says a recent SupermarketNews article.

The impact of COVID on the grocery industry, which included some heavy “stock-up” buying, has been significant. Here are some of the highlights:

  • US online grocery sales reached a new high of $9.3 billion
  • Nearly two-thirds of consumers reported switching purchase loyalty to less-expensive brands
  • Sales of meat increased an unprecedented 34.6% during the pandemic
  • Frozen food sales rose 21% over the previous year
  • 85% of consumers said they aim to eat family meals at home more often or the same amount as they did before the pandemic when things return to a “new normal.”

Looking ahead to the balance of 2021, the rollout of vaccines and the reopening of many businesses and a return to indoor dining will have an impact on grocery sales, although most feel they should remain elevated for much of this year.

2020 Saw Big Growth in Omnichannel Shopping!

A recent SupermarketNews article reported that omnichannel consumption grew by 50% this past year, and nearly half of all consumer goods purchases were made via e-commerce.

The report was based on new research from Nielsen.

Not surprisingly, both food and nonfood products have seen marked shifts in omnichannel shopping since the COVID-19 outbreak, and the number of shoppers who deem themselves as “heavy” or “exclusive” online shoppers for everyday items jumped 133% from September 2019 to September 2020.

The article went on to quote Nikhil Sharma, vice president of North America consumer analytics at Nielsen, who said, “Within the U.S., new behaviors have emerged that retailers and manufacturers must acknowledge, accommodate and swiftly act on — especially as online shopping habits begin to solidify. While we do expect a return of some kind to pre-pandemic habits, consumers will not be returning to a pre-pandemic retail environment.”

Order History Tool Most Popular as Consumer Preferences Shift
The article also pointed out that, when making online transactions, 29% of consumers polled by Nielsen found the order history tool to be the most helpful feature when shopping for nonfood items.

In a final statemen Mr. Sharma added, “Undeniably, consumers have more choices than ever in their path to purchase, meaning as consumer needs and preferences continue to evolve, it is crucial to have an omnichannel strategy in place to sustain and grow momentum in 2021.”