A recent SupermarketNews article reported that Albertsons Companies, operators of over 2,200 supermarkets, has launched a consumer loyalty and shopper rewards program using the app Fetch Rewards. The new program’s goal is to increase customer engagement levels and to extend the reach of its customer rewards.
The app will enable Albertsons to extend exclusive, individualized offers from its family of stores.
The article quoted Usman Humayun, vice president of digital marketing at Albertsons, who said, “We’re constantly looking at innovative and relevant ways to engage with our customers, and after seeing such strong results, we decided to expand the Fetch Rewards pilot to additional stores. This relationship is a win-win for our company and for our customers who use Fetch to earn rewards on grocery, retail and restaurant purchases.”
This is another good example of how retailers can leverage technology to provide greater levels of customer interaction and value. If our research and experience are on target, the fact that this type of program allows for “individualized” messaging and marketing will significantly increase its impact.
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