Tag Archives: digitally mature supermarkets

Is Your Supermarket “Digitally Mature?”

A recent study by digital insights firm Incisiv named BJ’s Wholesale Club, Publix, Brookshire Grocery, Target and Costco Wholesale among the nation’s most “digitally mature” grocery retailers, according to a recent SupermarketNews article.

Incisiv defined digitally mature grocery retailers as those that “invest in their front-end shopping platform as well as back-end integration, fulfillment, customer service and operational excellence to deliver an optimal, end-to-end customer experience.”

As technology continues to march forward at an increasingly rapid pace, it will be interesting to see if the process enhancements also enhance customer engagement.