A recent SupermarketNews article reported that supermarket prepared food departments have become more robust and that many chains have have added more trained staff and extra amenities while decreasing the number of offerings. The data is based on the results of a new FMI study.
Some interesting discoveries from the survey include:
- Nearly 90% of banners now employ a corporate executive chef
- 60% of banners employ chefs in at least some of their stores
- Supermarkets are attracting people from the business side of restaurants and food service
- 96% of supermarket banners are offering in-store seating in at least some of their stores
- 86% provide free Wi-Fi
I’d say these interesting new developments are geared toward providing a better shopping experience, and serve as further evidence that more and more decisions within the industry are being made with the customer in mind.