Tag Archives: Grocery shopping trends

Innovation at H-E-B!

A recent SupermarketNews article reported that H-E-B has opened a state-of-the-art technology center in East Austin, Texas, that will serve as a “hub of innovation” for its digital team and Favor delivery service.

The article quoted Jag Bath, chief digital officer of H-E-B and CEO of Favor, who said, “The center will play an essential role in keeping both Favor and H-E-B as digital leaders.”

As we have previously shared, innovation and technology have become driving forces in the food industry. As summarized in an article posted on bouncepad.com, grocery shopping as we know it is shifting. Retailers are leveraging technology to target issues consumers have struggled with for years, now offering online shopping and home-delivery along with related offerings geared toward providing more convenience for busy shoppers.

In-store experiences have also begun to mold to the modern consumer, using integrated technology solutions and secure touch-points like tablet enclosures, which help supermarkets with cross-sell services, offer personalized deals, guide shoppers around the store and increase sales.

Click here for a slide show featuring H-E-B’s new technology center.

New Level of Customer Service Goes “Beyond” Home Delivery of Groceries

Walmart is expanding the online grocery shopping experience by going “beyond” home delivery. According to a recent SupermarketNews article, certain Walmart stores are delivering groceries not just to more homes, but also inside them.

This new service will be launching in the fall when associates will deliver groceries right to a customer’s refrigerator, or to other designated areas inside shoppers’ homes, such as garages or pantries. Various methods are incorporated into the process to ensure security and to allow customers to actually view the delivery from remote locations.

“Online grocery remains a meaningful contributor to e-commerce growth,” Walmart’s Chief Financial Officer Brett Biggs is quoted to say in the article. “Customers continue to really appreciate our grocery pickup and delivery offerings as we scale them across the U.S., …they want product faster than ever before, and Walmart is the best-positioned in the industry to deliver grocery same-day.”

3 Strategies for Attracting “Moms” to the Supermarket

As Mother’s Day Approaches, a study showed that most moms prefer to shop at the supermarket versus online.

According to research recently completed by Valassis Communications, Inc., a Livonia, Michigan-based company that provides media and marketing services, when it comes to food purchases, 52% of moms do most or all of their shopping in-store, compared to 27% of dads. But when it comes to health and beauty care items (HBC), only 36% of moms opt for brick-and-mortar, compared to 24% of dads. Equally as revealing, the study showed that over half of moms want better solutions to save more time (53%) and money (58%).

A recent SupermarketNews article reported these findings, and also suggested three key strategies supermarket chains might consider in order to continue attracting “moms” to their brick-and-mortar locations:

  1. Provide a mix of savings and convenience. Over one in three moms are increasingly shopping via brick-and-mortar that offer the added convenience of delivery and pickup options. Just over half (51%) always or very often search online for coupons they can use during their shopping trips.
  2. Appeal to the evolving omni-channel shopper. As the digital and physical environments continue to blend, approximately one in five moms orders groceries online for delivery or in-store pickup. And as technology continues to integrate with the path to purchase, over one in four moms now use a smartphone app to scan barcodes as they shop, according to Valassis.
  3. Offer unique experiences. More than a third of moms (36%) have increased their shopping at stores that offer prepared foods/meals versus last year. The same percentage say they are doing more shopping at stores that focus on organic, natural and fresh products compared to last year.

Amazon Leader in Online Grocery Shopping

A recent SupermarketNews article states that Amazon has maintained a dominant position in online grocery retail.

The piece referenced a Brick Meets Click’s May 2018 consumer survey, which found that Amazon captured 30% of U.S. online grocery spending.

The data also showed supermarkets can still grow their online market share, noting that shoppers still visit brick-and-mortar locations more frequently than they place online orders.

The study polled 4,855 adults who do grocery shopping for the household.

Read the full article…

Kroeger Introduces Kroger Ship

The trend toward on-line grocery shopping continues, as The Kroger Co. has introduced a new service that will compete directly with Amazon, Walmart and on-line grocery delivery providers like Instacart and Shipt according to a recent SupermarketNews article.

Kroger Ship, a direct-to-customer e-commerce platform that enables consumers to order from a selection of groceries on-line and have them delivered to their home is now being tested in four markets: Cincinnati; Houston; Louisville, Ky.; and Nashville, Tenn.

On-line shoppers can select from 4,500 Kroger own-brand products as well as more than 50,000 center store groceries and household essentials.

Home delivery via Kroger Ship is free for orders over $35 and costs $4.99 for smaller orders.

Read the full article…

Forbes Was Right: 4 Ways Your Grocery Store Might Change this Year

This past December Forbes published an article suggesting we should expect to see more changes at the grocery store this year as the industry adapts to various competitive pressures and emerging shopping habits.

“The last year has been a trying one for supermarkets that face not only changing technology and consumer demands but heightened competition on price,” the article said.

The article predicted four key trends for 2018, which were:

  1. More online shopping options
  2. Mobile payment acceptance
  3. Meal kits
  4. In-store drinking and dining

At the half-way-or-so point, it seems these predictions are on track. And clearly all four predictions focus on improving processes as well as customer service and the shopping experience!

Guess we can all stay-tuned to see if these trends continue…

 

Martin’s Supermarkets Expands On-line Shopping

According to a recent Business Briefs article, Martin’s Super Markets, a mid-west chain, is continuing to roll out of its online shopping service, which they call Groceries To Go, and which is now available at 12 of their 21 stores.

The Groceries-To-Go service costs $4.99 per order, the article explains. The process is also straightforward, as once users go online or download the app (on either iPhone or Android devices) and create an account they simply shop and choose a pickup time, and then pay. Someone at their chosen store then sends an email confirming receipt of the order, and then sends another email when the order is ready for pickup.

To pickup their order, customers simply park in designated areas and then text or call to announce their arrival. A “Personal Shopper” then brings the groceries and loads them into the customer’s vehicle.

Pharmacy prescriptions, alcohol and tobacco products are not available for online ordering, the article said. Log on to www.martinsgroceriestogo.com for more information.

The trend toward online shopping and an enhanced customer experience continues…

6 Food Trends for 2018

According to a recent article by fooddive.com, some of last year’s food trends such as healthy ingredients, complex flavor profiles and environmentally sustainable offerings will once again shape the food industry this year.

Their “top 6” predictions with respect to consumer demand this year are:

  1. Botanicals: Plants and flowers are springing up in food and beverage items as more consumers become interested in their potential healing properties.
  2. Transparency: Shoppers will continue to grow more interested in where their food comes from and how it was handled along the supply chain.
  3. Ethnic cuisine: Spicy flavors do well in the U.S., and many shoppers are exploring beyond basic hot sauces as food makers highlight more authentic, ethnic flavors.
  4. Science-based foods: A few futuristic products are already in stores and restaurants, and more will soon be on the way as companies work to develop and scale up state-of-the-art foods to meet the public’s growing appetite for these innovations.
  5. Sustainability: This trend has moved beyond merely producing food in an environmentally conscious ways and selling it in recyclable packaging.
  6. Indulgence foods: Comfort foods containing butter, lard and other fats and oils will be back in style.

Read the full article…

On-line Food Retail Continues to Gain Momentum

A recent SupermarketNews article reported that Target will begin offering same-day delivery to customers in three metro areas—Boston, Miami and Minneapolis—starting Feb. 1.

The move comes following the retailer’s December acquisition of Shipt, the article said.

The article went on to say that online retail is picking up speed at an even faster rate than previously thought, and that both Food Marketing Institute and Nielsen data suggest 70% of consumers will shop for groceries online by 2024.

The trend toward on-line shopping is a strong one for sure, but supermarkets by-and-large have significantly improved the level of customer service and the in-store shopping experience.

The question is, how can they combine the two “experiences” to build stronger levels of customer satisfaction and loyalty?

Read the full article…