A recent SupermarketNews article shared some interesting insights into how grocery shoppers are making decisions with respect to making healthier choices.
The primary factors influencing these “at the shelf” decisions include:
- Concerns about impact on personal health/well-being
- Desire to know exactly what ingredients go into their food
- Environmental impacts
- Do not want to support suppliers that use of genetically modified organisms (GMO’s)
While the study also showed an increasing number of shoppers relying on online-only retailers, (a trend led by Millennials), they’re selecting a narrow range of products online, such as household cleaning products, and continue to buy fresh bakery and produce items in-store.