While possibly making less of a splash than the Amazon-Whole Foods deal, Lindl US opened a new store in Virginia Beach, VA, signifying the beginning of what many have termed a new era in food retail.
According to a SupermarketNews article, hundreds of shoppers were waiting in a line that circled the parking lot early Thursday morning waiting for Lidl US to open the doors.
The big splash and anticipated disruption to the industry may be based on a number of factors, two of which truly stand out:
- Lindl US is committed to offering the lowest prices. “We will beat the best prices in the market,” Brendan Proctor, CEO says.
- Lindl US is basing decisions on the voice-of-the-customer. “It’s not about whether our model works in a market,” Proctor said during an interview. “It’s about what we have to do to adapt to the market.”
As they say, time will tell…