A recent article, published by Customer Experience Matters, shared results of a survey that included Net Promoter® Scores (NPS®) on 315 companies across 20 industries based on a study of 10,000 U.S. consumers.
Supermarkets ranked sixth out of twenty, with an average score of 39.
The Top 10 and their average scores were:
- Auto Dealers: 48
- Software: 41
- Investment Firms: 40
- Computers & Tablets: 40
- Appliances: 40
- Supermarkets: 39
- Insurance Carriers: 37
- Airlines: 37
- Hotels :37
- Retailers: 35
In case you are curious, the bottom scoring industries were health plans (24), Internet service providers (16), and TV service providers (11).
It’s nice to see that supermarkets in general are above-average when it comes to customer service and satisfaction!