A number of our “Q4” posts have referenced the steady trend toward more customer-service-driven offerings on the part of major supermarket chains and retailers, most of which focus on convenience.
For AmazonFresh VP Tom Weiland, the online grocery service is about filling a need for consumers, reports a recent SupermarketNews article.
“We save time for our customers by combining grocery and other shopping into one seamless experience that easily fits into their routines and improves their busy lives. Our customers love the low prices we offer with AmazonFresh and the convenience of getting fresh food, everyday essentials and more delivered to their doorstep,” Weiland said in an emailed statement.
Continuing the trend of catering to emerging customer preferences, Amazon.com and Metia/Seattle have released an iPhone mobile app allowing area shoppers to place orders with the AmazonFresh online grocery shopping service.
The application enables customers to order groceries as well as other Amazon.com items, and schedule deliveries. Shoppers can use their iPhone’s camera to scan an item’s barcode and automatically add it to their current or future shopping list.
“We wanted to create a high-performance mobile experience where all AmazonFresh shoppers — whether they use an Android, Windows Phone, or iPhone — can readily access our service on the go,” said Aaron King of AmazonFresh, in a statement.
Will the trend continue…?