A recent SupermarketNews article reported that Super Foods, an independent operator in southwest Alabama, is launching an online grocery program, which is scheduled to begin in mid-August, according to the e-commerce provider.
Said Lillian Wilson, the retailer’s HR director, “Our customers have been asking for online ordering, and we’re pleased to be able to give it to them.”
The online offering will make available Super Foods’ entire inventory, with online prices that will always match in-store prices and a choice of curbside pickup or home delivery for what it called “a small fee.” The chain is also building a mobile shopping app that will sync with online ordering, including a built-in bar code scanner that will let shoppers scan any item to add instantly to their shopping cart.
Along similar lines, in a recent Viewpoints editorial author Andrew Levi suggests that supermarkets might “cash in” by making each trip to the store more fun and “engaging” via some type of app like “Pokémon Go.”
As you may well be aware, the game launched earlier this month and has become quite a phenomena!
“It’s no wonder that retailers, advertisers and marketers are already beginning to explore how to capitalize on this momentum by using lure modules on a “Pokéstop” in the game to attract more users to a certain area, such as a store location, so there are more Pokémon to catch,” said Levi.
Looks like the “E” trend in grocery shopping is continuing!