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PBH to Connect Produce Industry With Retail Dietitians, Foodservice Leaders

According to a recent Progressive Grocer article, the  Produce for Better Health Foundation (PBH) will bring a number of retail dietitians and foodservice leaders to its 2022 Retail & Foodservice Immersion Event in October.

Adding a new twist to past practices, PBH will “include a group of foodservice leaders to further support the produce industry’s need to meet consumers where they are influenced to choose fruits and vegetables at the point of purchase.”

Retail and foodservice leaders will also have access to the latest produce innovations and new consumer research, along with tools to spur new fruit and vegetable consumption habits among customers.

“PBH is thrilled to be back in person supporting one of the industry’s largest trade shows, as well as connecting produce companies directly with consumers through the various points of influence – including at the point-of-sale (retail) and at the point-of-flavor (culinary and foodservice),” noted Wendy Reinhardt Kapsak, president and CEO of Brentwood, Mo.-based PBH, a nonprofit 501(c)(3) organization. “The goal of this signature PBH event is to provide retail and foodservice leaders with actionable education and intimate networking experiences that inspire them to get creative with fruits and vegetables and take back ideas and solutions that help drive produce consumption and purchases in their stores, in e-commerce and in dining establishments nationwide.”

Participating retailers are:

  • Big Y Foods
  • Coborn’s, Fresh Thyme
  • The Giant Co.,
  • Harmons Grocery Stores
  • H-E-B
  • The Kroger Co.
  • Loblaws
  • Natural Grocers
  • Rouses, ShopRite-Inserra Supermarkets Inc.
  • Stop & Shop
  • United Supermarket
  • Wegmans Food Markets
  • Weis Markets

Read the full article…