A recent article in the Sun Sentinel newspaper asked and tried to answer what made Trader Joe’s so special that people would drive by many other stores just to shop there.
The most often heard reactions to Trader Joe’s are affordable, fun, adventurous and quirky. About 80% of their products are private label, so customers know when they shop there that they aren’t going to find Thomas’ English Muffins or Hellman’s mayonnaise. Still, the customers come from all over. Why? Why is there often huge excitement when a new Trader Joe’s opens?
Locally, we have also seen the frenzy when announcements of a Whole Foods or a Wegmans announce that a new store is coming.
What makes these stores so special? What are other stores doing to compete? How many of your customers drive by other stores to shop with you? Why you? Why not you?