Walmart’s grocery aisles are getting an upgrade, according to a recent article in USA Today.
The company is hoping to entice customers and boost sales with more emphasis on organics, selection, wider aisles and new bakery goods.
“In the U.S., there’s been a really big step change in grocery retailing in terms of the standard of stores,” says Stewart Samuel, program director at IGD, an analytics firm that tracks grocery retailers.
The theory behind the change has been that by offering enhanced and more “exciting” products along with a greater shopping experience, supermarkets will draw more people into their stores; and the increased traffic will yield more revenue.
However the article also goes on to note that all supermarkets face multiple challenges to their overall business. First, a marked increase in on-line shopping, which means customers may be less likely to visit a store.
Plus, more big retail chains are making food a priority.
Looks like the battle for market share and wallet-share continues… and it’s nice to see that the customer experience has become a key driver!