A recent SupermarketNews article reported that the use of digital technologies by both shoppers and grocery store associates are forecast to increase in 2023.
However, the piece also indicated that retailers will need to implement an array of improvements if they are to maximize performance to match customer expectations.
The article shared data indicating 87% of shoppers will use digital ordering in the upcoming year and that a 16% increase in the number of pickup orders is also expected. The average basket size of online orders is also expected to grow.
Unfortunately, as grocers are taking more ownership of the digital experience and leveraging leveraging more of the available technologies to support operations, many users are still dissatisfied with online operations.
The contention is that supermarkets will need to improve operational and fulfillment processes, invest in more effective digital tools, and enhance communication protocols in order to satisfy consumer expectations.