From now until December 27, 2014, every customer receives a 4% discount on every order and every product, no exceptions. On the sales slip when customers check out, the 4% is highlighted.
This is on top of the fact that generally, Market Basket has lower prices than its two biggest local competitors—Shaw’s and Hannaford.
Is it a marketing ploy?
Maybe… but if it is, it sure seems successful. The new and renovated local stores are busy with shoppers. We asked several shoppers what they thought. Even the most cynical shopper appreciated the lower prices, although there were a few who wondered if the prices had recently increased too.
Some shoppers also noted that they believed that Market Basket had the best and most friendly customer service. If so, then the extra 4% is only one part of their value proposition