Tag Archives: supermarket technology

Leveraging Technology at Whole Foods

A recent SupermarketNews article reported that Whole Foods Market will be implementing the checkout-free Just Walk Out payment technology that Amazon introduced in its Amazon Go convenience stores in two new stores slated to open next year in Washington, D.C. and Sherman Oaks, Calif.

As the name implies, Just Walk Out allows customers to avoid the checkout line by using overhead computer-vision cameras, weight sensors and deep-learning technology to detect merchandise that shoppers take from or return to shelves and track items selected in a virtual cart. Customers will be prompted when entering the store to select Just Walk Out shopping or use the traditional checkout or self-checkout lanes.

Another example of how supermarkets are leveraging technology to continually improve the in-store shopping experience!

More Technology for Food Shoppers

Our previous few posts have focused on technology in supermarkets, used both by the stores themselves and the shoppers.

Along the same trend, as reported in a recent SupermarketNews article, Walmart will literally launch a “technology-driven” pilot in Scottsdale, Arizona in 2021.

The new plan involves a partnership with self-driving car company Cruise to operate an entire fleet of all-electric delivery vehicles powered with 100% renewable energy. The project will support the retail giant’s initiative to reach zero emissions by 2040.

As part of the pilot, customers can place an order from their local store and have it delivered, contact-free, via one of Cruise’s all-electric self-driving cars.

“Technology that has the potential to not only save customers time and money but also is helpful to the planet is technology we want to learn more about,” said Tom Ward, senior vice president of customer product, Walmart U.S.

“This year, we’ve had our foot on the accelerator expanding our pickup and delivery services, so customers can get the items they need quickly and safely,” he continued.

So, the trend continues…

Kroger in the News Again: New Technology You Might Love!

According to a recent Business Insider article, Kroger is once again taking a bold step forward in trying to enhance the customer shopping experience by “rolling out a new technology to nearly 200 stores,that could change grocery shopping as we know it.”

This new development, which is called Kroger Edge, will be installed on store shelves in place of paper price tags, and will digitally display pricing and nutritional information, and even show video ads and coupons for various products.

The technology will enable the chain to instantly change prices and activate promotions across its stores, thus freeing up employees who would otherwise change prices by hand.

In the future, the technology will communicate with customers’ smartphones to help them complete their shopping lists.